In course of its business operations, TDK Management Services processes data of its customers, suppliers, agents, providers, sub-contractors, consultants, advisors, journalists, users that access, browse or otherwise use the TDK Management Services Website or third party websites on which TDK Management Services has posted advertisements and other current and potential business partners (“Business Partners”). These data may also include personal data of Business Partners and in case Business Partners are corporations, of individuals (e.g. employees) affiliated with Business Partners.
3.1 Data Categories
Data processed include first, middle and last name, academic title, professional status, position, postal address, e-mail address, telephone number, login-in data, online identifiers, IP addresses and other personal data reasonably related to the business relationship with TDK Management Services.
3.2 Data Sources
Personal data are obtained through direct and indirect online and offline sources. Direct sources include business cards, e-mails, facsimiles, letters, surveys, data collected via active entries on the TDK Management Services Website and other electronic or non-electronic communication and interaction between TDK Management Services and an individual in course of a potential or existing business relationship. Indirect sources include publicly available data collected by TDK Management Services, data of Users that access, browse or otherwise use Website or third party websites on which TDK Management Services has posted advertisements and data received from third parties including TDK Group Companies and other Business Partners in compliance with applicable laws.
3.3 Processing Purposes
Personal data are processed for TDK Management Services business operations, including Business Partner relationship management, research and development, manufacturing, enterprise resource planning, data analysis for supply, online and offline marketing and sales activities, market observance and orientation, provision of product and service information, making and answering requests and inquiries, making and accepting quotes, offers, and any communication, cooperation, and other activities reasonably related to TDK Management Services business operations.
Data analysis activities may comprise automated processing including the profiling of individuals affiliated with Business Partners. TDK Management Services may in particular combine data from the above-described direct and indirect online and offline sources and analyze or predict preferences, interests, reliability, behavior, location, movements and other activities of Business Partners and in case Business Partners are corporations, of individuals affiliated with Business Partners. TDK Management Services conducts such analysis activities to understand the needs of its Business Partners, in particular to enhance, develop, present and provide new products to them, online and offline.
Online activities include targeted advertisements on the TDK Management Services Website, third party websites and in User accounts, online newsletters by email or other electronic means, promotional campaigns and other activities reasonably related to TDK Management Services’ business operations.
Offline activities include the delivery of marketing and other promotional material including samples by mail and other activities reasonably related to TDK Management Services business operations.
3.4 Permission
Personal data are processed in compliance with applicable laws on basis of the applicable legal permission, in particular the initiation and performance of a contract, where the individual has given consent to the processing, where the processing is necessary for compliance with a legal obligation to which TDK Management Services is subject to and where the processing of personal data is in the legitimate interest of TDK Management Services. Legitimate interests are the development, nurturing and enhancement of existing and initiation of new business relationships and any activities reasonably related thereto to pursue TDK Management Services business operations.
3.5 Specific custom surveys
Our online surveys are designed to explore ideas and understand potential customers’ needs. To obtain the data required for our analysis, we may contact potential customers and people working in related industries to ask if they would like to participate in our survey/interview. Before starting an interview, we ask the contacted Person for their consent (Art. 6 (1) (a) GDPR), which allows us to process their personal data such as: name, title, company, industry, email address, and other contact information along with the transcripts of the survey. If the contacted person declines to participate in the survey, we only record the person’s name to avoid contacting them again. The legal basis is Art. 6 (1) (f) GDPR. All personal information will be deleted within six months following the completion of the survey.